What They Asked

Bank of Baroda wanted to celebrate their 100 years in form of a parade in the city of Mumbai. We were asked to make all the creatives for that event starting from logos to hoardings.

They wanted the parade to reflect their connection with the city & its people.

What We Gave

We used the three primary colours to make all of the creatives. We used Mumbai itself as the theme for the whole campaign- showing the cityscape, the culture & the people.

Bank of Baroda opened its first branch at Horniman Circle & their newest branch is opened at BKC which has a very ultramodern look to it. This journey & growth has been expressed in the hoardings & bus advertisements that were created for the parade. Apart from logo, bus advertisements & hoardings the parade also included Mumbai's Dabbawalas, antique cars & horse carts!